Skate culture and style have blown up in popular culture especially in the last couple of years, with the popularity of movies like Mid90s and Skate Kitchen , and even shows like Euphoria to some extent. Even with the skate magazines. If anything, it just validates the popularity of skating and the lifestyle. Skating can really rip up a good outfit. To me, that was the coming of age. That was the highest in custom, expensive clothing.
I have it. I was not a natural at all. I thought I was cool because my older brother was doing it. Then I turned the board around and went the other way.
I ended up skating with some friends in my neighborhood because they were all into skating, it was just the fad at the time in Along the way, Gavin had cannily seen the much bigger picture — that music was an important glue connecting different scenes and genres. So in addition to sponsoring skateboarders, he started a music marketing department within DVS to sponsor the popular musicians of the day, like Travis Barker of Blink and Fred Durst, as well as snowboarders, surfers and motocross riders.
At the same time, these upstart shoe companies were also beginning to sell way outside of the local skate shop. And more accounts opened up. When you got away from the house, you were listening to a band sponsored by DVS. It just got so trendy, so to speak. My first signature shoe, I literally ripped off the first shoe I skated in, which was the Adidas Stan Smith. Nevertheless, the fact that the chunky, puffy skate-shoe look took off was no coincidence, as it dovetailed with the larger forces within fashion at the time — big and baggy.
Often, there was some vaguely defined midsole cushioning technology that resembled a Nike Air Sole. It was heavy as hell and hard on the eyes, and as such, very much part of the DNA of the recent ugly-chic sneaker trend.
This savage-looking shoe had a softer side as well, though, with Avril Lavigne wearing them in a very on-brand sort of way during the turn of the millennium. So what were the big shoe brands doing during all of this?
In particular, there was a series of try-hard Nike ads that wondered: What if all athletes were treated like skateboarders? Eventually, though, Nike managed to find a way in, and in doing so, accelerated the sneakerhead movement. Bodecker went on to launch the Nike SB line, which included vintage Nike models most notably the Dunk reintroduced in limited-edition colorways and quantities.
At a time when many specialty skate shops were struggling, Nike had offered them a lifeline: The morning of a Nike quickstrike drop of a limited-edition shoe, skate shop owners would arrive to the store to find that 50 people — many of them not actual skaters, just garden-variety hypebeasts — had spent the night in front of their stores.
The skateboarders who most fashion editors would have once shooed away from the steps of the Palais de Tokyo have been invited inside to model what hangs in their own wardrobes, albeit reimagined at 10 times the price. Skate has always had a hard-bitten aesthetic, equal parts protective and anti-authoritarian. What it means for the everyday guy is that some of the most comfortable and hard-wearing threads you can buy also happen to be the most fashionable.
In the late s, the boom in VCRs turned a niche sport into a global movement, as kids were suddenly able to share tapes of their favourite skaters. Those kids have long since hung up their decks. But they are now at the age when increased spending power and nostalgia meet. They work in places where a suit seems out of place, and they want clothes that are stylish but comfortable. They also share taste with the new heads of many design houses.
It also means that any man can steal the look. Even if you can only heelflip in a video game. This high-low approach to dressing essentially mixing pieces from the street with the street called Savile Row also opens the skate world to drop into everything from weekend looks to a workwear wardrobe without looking out of place. The grip tape that forms a buffer between foot and board is like sandpaper.
True streetwear is simple. Launched in , Saturdays NYC has expanded to an international lifestyle brand that's synonymous with high-quality craftsmanship, a minimalist ethos, and classic style. Saturdays NYC probably has the largest range of clothes available, in comparison to other brands on this list; they have a tremendous amount of t-shirts, pants, outerwear, sweaters, shorts, swimwear, and loungewear, all made from premium materials.
Despite not being a specific skateboarding retailer, Saturdays NYC's clothes have the personality of skate culture, and we really recommend checking their stuff out.
Founded by professional skateboarder, Kieth Hufnagel, Huf has become one of the most respected and pioneering lifestyle and skate brands in the world. Renowned for its clean aesthetic, provocative designs, and quality craftsmanship, for over 15 years, Huf has been dedicated to pushing the skaters' culture forward, by refusing to conform to it.
With awesome designs, all of Huf's clothing is stylish as well as well-made and comfy and is perfect for daily use or grinding on the decks. Volcom was founded during a time in the US when skateboarding, snowboarding, and surfing were looked down upon, and Richard Woolcott and Tucker Hall were not willing to accept the establishment suppressing their passions for these boardsports.
This passion, philosophy, and ethos still fuels the thinking behind Volcom clothing today. With a whole range of apparel designed specifically for skaters, the clothing is durable and allows for a full range of movement while you're skating.
However, it's all stylish enough to be worn as streetwear. With a simple goal of wanting to be the best they could be while being as honest and ethical as possible, Element is constantly bringing progress to skateboarding.
The company, which founder, Johnny Schillereff feels is more like a family, is renowned for its decks, complete skateboards, and skate clothing. Element tends to create clothing in collaboration with pop culture phenomenons such as Snoopy, or Star Wars, to create clothing that's relevant and cool. The garments are well-made and non-restrictive, make it easy to see why Element is one of the best skateboard brands on the market.
Stance, based in California, is a sock, underwear, and t-shirt brand founded in
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